A good social media strategy can be simple, as Travelpulse points out. Small businesses, without the luxury of a marketing department let alone a full social media team, will benefit from taking some basic steps outlined in the article, regardless of the product. In particular, the “Less is More” section highlights the need to clarify and simplify who you are on social media – you cannot be everything to every segment on every channel. Decide where your customers are “hanging out” most often and stick with that channel as your priority. Building your presence on social should be comfortable and simple for you, and meaningful and authentic to your audience.
But if time and budget allows, thinking ahead to future customers lays the groundwork for conversion in years to come. My young kids are not going to make our family travel decisions, but they might tell me about a cool video they saw on YouTube–I still remember seeing ClubMed vacation ads on TV and wishing my parents would take us to a tropical island. Jumping into the latest TikTok trend might not win conversions for travel’s upcoming shoulder season, but understanding how that audience consumes media will shape future placements. Plan now for website and social media content in short bites to repackage for alternate media sources down the road.
Reach out if you need any marketing support for your small business, content assistance for your mom-blog, or a review of any writing projects jeanandersonmanagement@gmail.com
Jean Anderson Management Company 